In the search engine optimization world, Paid SEO tools can be incredibly helpful for webmasters to utilize, however, sometimes paying for a search engine optimization tool is not necessary, particularly if you want to just have a light hand on the tiller.
And so for all those webmasters who want to up their search engine optimization efforts without forking out a load of cash to enhance their ranks, then there are plenty of free search engine optimization tools out there that work just too.
We wanted to share our favorite 12 free search engine optimization tools in 2019 — sharing’s fond after all.
And before you ask, yes, all of these search engine optimization tools are entirely free — no gimmicks.
And yes, we know quite a number of these tools are SEO tools made by Google developers, but wouldn’t use a product made by the search engine whose good books you’re wanting to get in?
To help you that little bit further, we’ve also broken the 12 free search engine optimization tools down into their various categories, depending on which aspects of SEO you wish to operate on.
These are the top free search engine optimization tools that will help you with your website analysis, including tracking your location in the SERP, your keywords, as well as conducting competition analysis for you.
✪ Google Analytics
Google Analytics isn’t technically an SEO tool, but you may struggle to run most SEO campaigns without it. The information that Google Analytics unveils will tell you just how well your search engine optimization efforts are working and when they are producing you the results you’re hoping for. Google Analytics will provide you with key information such as:
️Time on site
And the best bit of all is that Google Analytics may be paired with Google.
✪ Google Search Console
Search Console to supply you with more SEO insights, such as what keywords users are searching for you, and what exactly your CTR is.
This free SEO tool comes straight from the Google webmasters, and no listing of free search engine optimization tools is complete without it.
Google Search Console (GSC) may be used to help you improve your website’s functionality on Google Search.
GSC has tools you can use to check out which features of your site are working nicely, and will provide you with reports that will help you measure how your website is performing, what the traffic to your site is like, the way to fix topics and how to make your site stand out in the SERP.
These free search engine optimization tools can help you find the perfect key phrases your audience are using to look for you. They will also demonstrate how popular the words are and what keywords the contest is using.
✪ Answer The Public
Response The Public resources data out of public forums, blog posts and social media to find you the questions that people are asking on the internet. This instrument then turns these queries into keywords for you to incorporate into your website.
✪ Google Keyword Planner
This handy free Google tool is great for SEO keyword functions. As it’s constructed by Google, it provides you with the right type of keywords which will get your content and site in the front of the ideal sort of audience who are hunting for it. Google Keyword Planner shows you the most relevant keywords for your business, as well as the frequency of which they are searched for.
Local Search Engine Optimization
These instruments will enable you to optimise your website for Google maps and to get local searches.
✪ Google My Business
If you want to rank in neighborhood searches, then you certainly want to be on Google My Business. This essential, free search engine optimization tool for local SEO permits you to record your business locally, as well as building a profile for you and allowing you to respond to reviews.
But most importantly of all, this instrument allows you to claim your small business, instead of leaving it blank.
✪ Moz Local Check Company List
This free neighborhood SEO tool lets you assess how consistent the information regarding your business is across the different search engines, showing you how your website appears across the world wide web, in addition to where you rank in the various search results.
This tool is excellent for showing you where your site’s strengths and weaknesses lie at the neighborhood search results.
All these free search engine optimization tools can ensure your site is optimized to meet Google’s mobile-first demand.
✪ Mobile-First Index Checker
If you didn’t know already, Google has updated their algorithm to ensure that the lookup results are mobile-friendly because let’s face it, we live in a mobile-first world.
There are many websites that will permit you to check whether your website is mobile-friendly, your links work and that your website is reactive, but this tool, by Zeo, is undoubtedly the most complete free SEO mobile-first instrument there is.
✪ Mobile-Friendly Test
This is Google’s way of letting you check if your site fits in using their mobile-first indexing. Since if your website isn’t mobile-friendly, then you won’t attribute in the SERP. Period.
And fortunately for you, you do not need to hire a developer that will help you get your site mobile friendly, just use this tool to confirm your website and it tells you whether your website complies with Google’s Mobile-First algorithm.
It will even show you where and how to improve your site so the mobile spiders may have full access to index everything on your site.
Backlinks are your very best buddy, so use this tool on your backlinking attempts.
✪ Disavow Tool
If you are not conscious of this instrument, then you are not alone. Google don’t tend to shout about this free search engine optimization tool because they hope that most webmasters won’t have to utilize it. But it’s essential if you believe you have backlinks to your website which will damage your place in the position.
Use the disavow tool to prevent your site from being chased by Google by highlighting low ranking and spammy links which you would prefer them to discount when indexing your site.
These free search engine optimization tools help you speed up your website, meaning increased participation, more visitors, less bounce and higher ranks.
It’s the most up to date, free search engine optimization tool available that informs you the functioning of your website’s pages and rumor has it, Google themselves use something similar in their ranking algorithm.
✪ Page Rate Insights
This really is a Google-built free search engine optimization tool that operates alongside Lighthouse. But instead of merely analyzing your website, it offers you real-time information about real users using your site, so that you can see how each page of your website is doing for your actual audience.
This free SEO tool ensures your website is easily crawlable by Google spiders, and that your site is fully optimized (as best it can be).
Crawling and Indexing
This simple to use free SEO tool allows you to find and fix any technical SEO problems your site might be having, in moments.
✪ Screaming Frog
This handy tool will crawl your site, in the same way, the Google spiders do, and it’ll produce a report for you as it goes, cataloging all the potential technical SEO problems in regards across, such as HTTP header mistakes, crawl mistakes and so on. It is going to even highlight duplicate content if you should happen to fall foul of the heinous crime.
Eventually, Free SEO tools do you use that we have missed out? Tell us so that we can update the list!